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Instagram for business  Cover Image Book Book

Instagram for business / Eric Butow ; Corey Walker.

Butow, Eric, (author.). Walker, Corey, (author.).

Summary:

Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics. This beginner-friendly book helps you take advantage of this great opportunity to connect with a broader audience, tell a gripping story, and make your business an integral part of customers' lives. This new edition covers all of Instagram's latest features, including verified accounts, Broadcast Channels, and integration with Threads. You'll also learn everything you need to know about establishing brand partnerships with influencers, making the most of hashtags, and creating content that will get you noticed. Presented in straightforward language by Instagram and marketing gurus, this book will take you from setting up your account and profile to winning new business on Instagram. -- Provided by publisher.

Record details

  • ISBN: 9781394279623
  • ISBN: 1394279620
  • Physical Description: xiii, 350 pages ; illustrations : 24 cm.
  • Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2024.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Introduction -- Part 1: Creating your profile and building your narrative. Installing Instagram ; Setting up your profile ; Hitting your target audience ; Taking and posting great photos -- Part 2: Interacting with others. Finding people to follow ; Sharing and commenting on posts ; Direct messaging with ease ; Wielding the power of the hashtag -- Part 3: Fitting all the marketing pieces together. Planning a winning ad ; Creating an effective Instagram ad ; Creating a winning contest ; Connecting your marketing dots ; Instagram analytics -- Part 4: Using Instagram stories as another avenue. Sharing with Instagram stories ; Making your story more fun ; Sharing your stories in new ways ; Using highlights to keep stories longer ; Going live on Instagram -- Part 5: Becoming a pro at reels, broadcast channels, and threads. Using reels to stand out ; Creating a reels presence ; Starting your own broadcast channel -- Part 6: Why isn't this working? Insta-diagnosing Instagram ; Insta-help is on the way -- Part 7: The part of tens. Ten brands killing it on Instagram ; Ten places to find inspiration.
Subject: Instagram (Firm).
Online social networks.
Internet marketing.
Social media > Economic aspects.
Genre: Informational works.
Instructional and educational works.
Illustrated works.

Available copies

  • 7 of 8 copies available at Missouri Evergreen.
  • 1 of 1 copy available at Camden County Library. (Show)

Holds

  • 0 current holds with 8 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Camden County Library District - Camdenton 658.872 Butow (Text) 31320004004219 Adult Nonfiction Available -
Cape Girardeau Public Library 658.872 BUT (Text) 33042005024438 River Collection Non-Fiction Available -
Jefferson County Library-Arnold 658.872 BUTOW (Text) 30061100372271 Non-Fiction Available -
Jefferson County Library-Northwest 658.872 BUTOW (Text) 30051100372280 New Books Available -
Jefferson County Library-Windsor 658.872 BUTOW (Text) 30065100372298 New Books Available -
Wright County Library-Hartville 658.87 BUT (Text) 30030000507450 Non-Fiction Available -
Wright County Library-Mansfield 658.87 BUT (Text) 30030000507443 Non-Fiction In process -
Wright County Library-Mountain Grove 658.87 BUT (Text) 30030000507583 Non-Fiction Available -


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